5 Tips for Designing Blog Logos

After deciding what you want to blog about, the next part of the process of creating a blog is designing the website and a logo. Even if you are just starting out, it is a good idea to have a blog logo, as that is what your visitors will identify your blog by. When visitors check your blog for the first time, there has to be something that provides a recall value even when they have left the page. After all, you may not be the only one blogging about your niche. The blog logo fulfills this purpose.

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Apart from making for a good first impression, a blog logo positions your brand as a reliable business. This further builds your brand identity, establishing customer loyalty over time.

How to Design a Blog Logo: 5 Tips

Now that you know how crucial a blog logo is, let’s see how you can create one. Below, we list a few easy tips to create blog logos.

1. Think about your brand’s story

A good starting point for designing the best blog logo is thinking about what your brand story is. Before you sell your product or service, you have to sell your brand, and your blog logo needs to carry that story. What exactly is your brand? What is the inspiration behind it? What is its purpose? Ask yourself these questions when you start designing your blog logo.

Here are four examples of brands telling their story through their logos:

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2. Focus on your niche

One of the best ways to create blog logos is to align them with your niche. For instance, if you’re starting a food blog, you can feature a rolling pin in your logo. If it’s a travel blog, you can use a suitcase, binoculars, camera, or any other thing that symbolizes travel. This is the easiest way to bring some specificity and relevance to your blog logo.

3. Look for words that describe your brand

Next, take your logo draft from the story stage to the setting. Look up words or phrases that define your brand/blog and its purpose. The idea is to find words that describe the core idea of your brand, which will help you come up with an accurate logo design. Find synonyms for those words, if they are too commonly used. You can even coin words if you’d like. Get creative with the wordplay.

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4. Use those words as cues for your design

Since you have a little direction for designing the logo now, start sketching ideas based on the words you have shortlisted. Figure out the shape of the logo as and when you are sketching ideas. Feel free to experiment, but being overly ambitious or pretentious in order to make a unique logo has a higher chance of backfiring.

5. Choose the right colors

While choosing colors for the blog logo, be mindful of not including too many colors or too many shades of the same color. Ideally, you should not choose more than three colors for a logo. It is good to be selective with the color palette. Also, keep in mind that certain logos may work best in a monochromatic palette, depending on the nature of the brand.

3 Logos, and Why They Are Impactful

Here, we list five creative logos you can take some inspiration from.

1. Immanuel Lutheran Church

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This is one of the best logo design examples that makes really good use of visual metaphor. The seamless blend of white, brown, and green, with a little text, makes this blog logo a top visual. The cross is represented by a tree, symbolizing the intermingling of religion and life.

2. Guitar Studio

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This is a great example of how to incorporate your product into the logo. Taking cues from this creative logo, you can play with fonts and shapes, and create images using text, if you do not want a picture or a symbol to distract the viewers from the message. The use of black space in the background also enhances the text in this logo.

3. Kingfisher

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The Kingfisher logo features the bird that the brand shares its name with. The color palette chosen for this logo is well-defined, as all of the colors complement each other. In fact, they are one of the main reasons why the logo stands out.

There are a number of logo designs you can observe and learn from. But while designing a logo, closely pay attention to two things. Firstly, ensure that the logo is memorable and simple to understand. Secondly, make sure it clearly conveys the intended message or what the blog stands for. Most importantly, be as creative as you’d like to be.

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