5 Tips to Reinvent Your Content Writing and Win

Team Pepper

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Posted on 25/11/21•8 min read

Being able to create good content is like having a superpower. How? Because with your content, you can influence, inspire, educate, and help people. Isn’t that what superheroes do, too?

But remember what Uncle Ben said to Peter Parker (in the OG Spiderman), “With great power comes great responsibility.” Similarly, as a creative content writer, it’s your responsibility to maintain high writing standards and keep churning out fantastic content time and again. Moreover, you have to reinvent yourself to remain relevant continuously.

It can sometimes become extremely difficult for creative content writers to develop new content ideas and pieces that entice their audience. We tend to go into our comfort zones wherein we assume everything is exactly as we thought and start taking our readers for granted. The result? Dull content that may be good in quality but does not captivate your audience.

So how do you reinvent your writing and regain that superpower? This article will give you a few of the best content writing tips to help you reinvent your content writing skills!

5 Best Content Writing Tips to Significantly Improve Your Creativity

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1. Stay updated with the latest trends, events, and news

As a freelance writer, it is essential to stay on top of the latest events and trends. A key reason is that some of the events may considerably affect your writing and content. While working in the digital space, not catching on to trends can set you back massively.

You are missing out on newer topics, newer audiences, and more significant traffic on your online platform. Moreover, content is the cornerstone of any marketing strategy. And all the great marketing strategies leverage ongoing trends and events to improve their ROI and reach. If you are not aware of the latest updates, you miss out on making the most of it.

For example, Facebook recently changed its company name to Meta. That generated substantial social media interaction. There were tweets, articles, memes, and posts about the change. Zomato, one of the coolest Indian companies with a sassy Twitter handle, quickly came up with this tweet.

Such promptness can help you reach out to larger audiences and get new readers and followers that will keep coming back. Similar logic can be applied to long-form content as well. As a creative content writer, penning blog posts about the latest developments in your field will give you newer topics to write about and keep your audiences hooked and yearning for more.

You need to remain updated to stay relevant in your industry. How do you do that? Well, read the news regularly. Follow brands of your choice and in your industry to remain updated on what they are up to. Engage with peers from your industry – either via social media or other networking events – both virtual and offline.

2. Your audience is evolving; so should you

One of the basics of creative content writing is to understand your audience. That’s actually non-negotiable. However, there’s a common problem of complacency among freelance writers that pops up after some time. We start taking our readers for granted. We assume that they just love what we put in front of them and continue doing that. As a writer, this is one of the biggest mistakes you can make.

One can make the same observations about the type of content we consume. To give you some context, in the early 90s and 2000s, we, as movie-going audiences, were accustomed to a three to four-hour-long run time. The movie lengths have dropped considerably today and touch an average run time of two to two hours 15 minutes. So what changed? We, as an audience, have evolved.

Today’s age of social media and digital virality leaves you with no sense of complacency, especially about your audience. The fundamentals of understanding your audience remain the same. But the application keeps evolving. Your creative writing must reflect that change. If you don’t cater to your evolving audience, you are at risk of being left behind or, worse, becoming irrelevant. This is a super important content writing tip to follow.

How to remain relevant to your audience? Here are some ways to continue engaging them.

Know your audience inside out. What do they like? What are their interests? Their rough age. What gender of audience reads your content the most? And so on. Once you figure this out, you can then focus on writing content that resonates with them. If your audience belongs to the Gen Z generation, then quick, short video content can be a great magnet. For millennials, long-form content is not an issue as long as it is peppered with good anecdotes and examples.

Establish a connection: How do you connect with your audience? Write about things they like. If you find that they have a specific problem, deliver the solution through your content. Once you’ve solved their problem, go deeper. Focus on establishing an emotional connection with them. Use your content to speak with the reader directly.

3. Create a niche

Over the past few years, with the implosion of digital media, there has been a plethora of content on the internet. Name a topic or a subject, and you have some content. So as a content writer, how do you stand out?

The answer is to create a niche. The answer follows up on the writing tips mentioned above. Once you are in a particular domain, you should address your audience’s specific problems or questions. The general information is readily available with a simple search or a click. You need to envision topics beyond those basic search queries and start writing about those.

It will serve two purposes:

You develop a habit of creating regular content.
Build a loyal audience that keeps coming back for your content and opinions.

It’s important to note that creating a niche does not mean writing only technical or jargon-heavy content. Instead, it means breaking down those barriers and making it easy to understand the content. Moreover, you can experiment with different writing styles and check which one suits and is your audience’s preference.

How to create a niche

Find out what you are good at. What do you know about the most? Once you figure out what you are good at, focus on whether there is a market for this. Research a little about the concept, figure out what problems need to be solved there, and then continue to solve them for your audience. Then work on a piece of content around this as a simple start.

4. Optimize your content

This is one of the most common creative writing tips that you will come across. But it is common for a reason. Most writers do not optimize their content for search engines and miss out on reaching their readers. Google keeps updating its SEO (Search Engine Optimization) algorithm, which considerably affects how well your content is displayed on the internet.

So while you may have a great understanding of the topic on hand, it will be of no use if you fail to leverage the SEO principles. Your content will rank lower on the search results, and people may simply ignore it.

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There’s another common misconception related to creating SEO-rich content, and that is it doesn’t allow you to write freely or creatively. Or that you are bound to a rigid SEO structure and must “fit” your content in a particular order to gain maximum visibility. It’s not true.

Over the years, Google’s algorithm has become more intelligent and inclusive to allow expansive, long-form, and creative content to flourish. These days Google encourages long-form content that aims to answer all possible questions of a user’s search query.

Search engines look for intent instead of rigid SEO structures for ranking the content. As a writer, it’s always good to have a structure or an outline before writing. However, it need not be rigid.

Another essential aspect of optimizing your content concerns your previous works. Go back and review your old articles and analyze them using the three tips mentioned above. Check if the content needs updating of some information, facts, or figures. Check if the piece is relevant to today’s audience and if you can add more content to make it even more expansive. This is a priceless content writing tip.

Quick SEO tips

Focus on your topic
Choose the right keywords
Keep your content quality consistent
Focus on ensuring your headlines are attractive and include the keyword
Ensure your images are also optimized and add alt text to them.
If you have a blog where you write, ensure the website load time is not too long.
Meta details are super important – ensure you have a meta title and meta description with enough information.
Don’t forget to add keywords to the URLs of your pages.

5. Use the right set of tools

As a professional content writer in the digital space, you must be aware of the latest tools and technologies to help you write better. Multiple tools are available to check your grammar or writing style or do keyword research. Some tools can help you be more productive while writing, while some offer to design your content the way you want it to appear. These tools are meant to help you create high-quality content throughout your writing journey.

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However, as the name suggests, they are tools. As a writer, you should be motivated enough to create good quality content on a wide range of topics. These tools will provide the X-factor you need to reach on top of the search results. Requoting the superhero analogy – these tools are like Jarvis to your Ironman.

In Summary

Anyone can write content, but not everyone can be a content writer. The challenges are plenty. One of which is reaching a saturation point in your writing. But that is not the problem. It’s common. Every writer, celebrated or not, faces this problem at some time in their career. The key here is how you react to this problem.

Follow the creative writing tips mentioned above to reinvent your writing and get a much-needed fresh start.

FAQs

1. How can you improve your writing?

Start with writing daily and build a habit. Do thorough research on the topic you want to cover and then start writing. Regularly review and edit your articles for better results.

2. How do you write content beautifully?

Create action-driven content. Typically use an active voice and write in first-person or second-person. Be crisp and concise with your sentence and try to convey your ideas straightaway.

3. What skills are needed for content writing?

Adaptability, originality, editing, research, and time management are key skills that you need to be a successful content writer.