8 Tips to Build an Informative Social Media Page

A lot can be said about how social media is evolving these days. Each week, you witness sensational breaking news about the latest app developed and released on social media. With all the hype social media is creating, unless you focus on making your social media content engaging, the effort is not worth all the trouble.

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With each social media platform having its unique features and values to go by, you can find ways to develop a stand-out social media strategy. Every message you wish to convey via social media must bring positive attention, which is possible only if you have a stunning social media page.

8 Tips to Design Your Social Media Page

Here are some social media tips and tricks to create a winning page. 

1. Plan well ahead 

If you wait until the last moment to create your social media content design, you will miss the bus. Any rush to finish a task with a flurry of activity at the last moment often leaves things half-done, and the results can be dismal. That’s why it is crucial to have a well-planned schedule of what you are going to post when. In addition to reducing stress, it ensures quality output.

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Create a calendar that helps you visualize a balanced look and feel for your page. Taking your social media calendar into consideration also helps you avoid last-minute changes that often don’t work out well. Hence, before you are ready to start curating your social media page, create a content calendar featuring a weekly or monthly plan of activities. You may want to use Google Sheets or any such app to put your plan on file.

2. Determine your target audience

You may have already identified your buyer persona as part of your brand strategy. However, the target audience for each social media platform represents a niche segment of your overall audience base. To create the perfect social media page, you must find out who the current followers of your content are, and more importantly, what they seek. 

You can be sure of this by conducting interviews and surveys, and also by using the channel’s analytics to get demographic information. This will enable you to identify your target audience, which is important as you’re designing social media content for people, not just algorithms. 

3. Choose the appropriate social media platform

Today, social media has become essential for businesses, however large or small they may be. But not all social media platforms suit all businesses. For instance, if you are trying to establish a food brand, you should post on Pinterest, because that’s where people look for recipes. You must research exhaustively for the options available before deciding which social media platform is relevant to your business. 

The platforms you choose must have a vast number of users, a sizable portion of whom make up your target audience. It is not essential to use the most popular social media platform. Your social media page should just match the platform and its users to get the maximum benefits.  

4. Add a human touch

Adding a human touch to your social media page can invoke a better response from your target audience, as they feel they are dealing with a person rather than a machine. Today, transparency is more important than ever, and people like companies that are upfront, because they can relate to them on a personal level. Most brands communicate directly with their customers, exchanging jokes, and talking to them as if they were their closest friends. 

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Gone are the days when companies acted like mere robots. Every post on social media must reflect a living, throbbing person behind it. Users understand that there are real people behind the brand’s social feeds and that it is possible to interact effectively with it. Sharing photos of your team or some event at the office adds a personal touch to your page that people are bound to love. 

5. Maintain consistency

Your social media page should have a signature style that needs to remain constant throughout. It is an important social media tip. Maintaining consistency in your content helps you improve your social media profile in the simplest way possible. When your content is predictable for maintaining the important elements, it becomes more credible and is appreciated by the target audiences. The significant things to remember for maintaining consistency in your content include typography, theme, color, style, and illustrations. 

6. Use illustrations to elevate your page

Pictures say it better than words. Therefore, using illustrations, videos, and infographics in your social media page makes perfect sense. You can even customize illustrations, which helps add more personality to your social media design and elevates your presence to a different level. Customizable illustrations can suit any type of social media page, and are great tools that help with your storytelling efforts by giving them an all-new form.

One excellent example is Google Doodle, which keeps changing its looks every day. It seizes every opportunity, be it a celebrity, special day, or famous person’s birthday to come up with a unique illustration that is a head-turner. And it’s not just Google. Take LinkedIn posts appearing with visuals, which have a 98% higher comment rate and Tweets appearing with images engage three times better. And everyone using Facebook knows that posts with photos get more likes than the ones with mere text.  Visuals tend to leave behind a lasting impression, and research indicates that people are 65% more likely to remember posts made with an image.

7. Keep your profile updated 

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While you are immersed in the process of creating your social media page, your entire focus may be on the social media posts you are creating. Most people tend to ignore their profiles, and never pay the attention it deserves.

You must give top priority to your cover photo and profile picture, along with other visual elements. Here, again, consistency is the key. Therefore, make sure you use the same image or profile picture for all social media platforms. Your cover photo must align with your brand in terms of context and visual appeal as well. Never forget to seize any opportunity, such as Independence Day, Valentine’s Day, or any other day of universal significance, to update your profile picture accordingly.  

8. Don’t put away things for tomorrow 

Procrastination never pays, but we all have had to contend with it at one time or the other. Although it is easier said than done, do try not to postpone tasks. The trick lies in having your social media content design ready well ahead of the time it is scheduled to go live. When the design is ready before it is due, you have enough time to get a private look before the folks online get to see it. It gives you time to make last-minute tweaks. You can use several tools that let you get a preview of your posts before you let them go live. Such tools help you maintain your content calendar religiously, without having to miss any critical post.

The above tips should be sufficient to help you create a stunning and informative social media page regardless of the platform it is scheduled to go on. You must pay attention to the dimensions and other such elements when you create your social media page, upon which your brand voice relies.

Key Takeaways

• There is a world of difference between one social media platform and another.
• With each platform having a distinct approach to the design and distribution of content, it is up to the marketers to focus on their social media content design to make it versatile enough to suit all such platforms. 
• Whatever you post on social media must be in tandem with the rest of your branding. 

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