5 Leading Copywriting Certification Programs

Table of Contents

• The Importance of Copywriting 
• What We Can Learn In Copywriting Certificate Programs
• Top 5 Copywriting Certificate Programs
• Key Takeaways
• Conclusion
• FAQs

Content is a term that is being increasingly used since the pandemic began in 2020. Shutting down of businesses’ brick and mortar stores and restrictions on movement have accelerated digital communication between brands and their audience. And, content is the best way to communicate online. With people spending most of their time on their devices nowadays, advertisements and content marketing can be very impactful modes of communication. And copywriting is one of the most efficient aspects of advertising content. 

The Importance of Copywriting

Simply defined, copywriting is the art of writing the text for advertisements or any other form of marketing. Copywriters are people who play with words to communicate a message accurately while holding the reader’s attention. In this article, we educate you about copywriting and how you can develop it as a skill. We will also tell you about 5 of the best copywriting certification programs to help you build a fruitful career in the field.

What Copywriting Certification Programs Can Teach You

Copywriting is a vast subject. So, enrolling in copywriting certificate programs will help you understand a variety of content formats and hone your skills. 

Some of the key copywriting formats are,

1. Web content

A website is the online address of a business. Web content is the text that you see on a website. A good web content copywriter needs to write content to keep the visitor on the website for the longest possible time, ultimately increasing the overall session time. A web copywriter knows which part of the website needs to have what text to make the website engaging.

Source

2. Blogging

Have you ever thought of creating a community of your own? If your answer is yes, then blogging is the way to go. Blogging empowers you to attract a following by writing content that engages your readers. In addition, it is a great way to build thought leadership in your niche.

3. Ad content

Did you know that there are specialists who specialize in writing those witty one-liners that you see on a billboard or a Facebook ad? Ad copywriting is tricky. Many people don’t get it right because it isn’t just about writing simple one-liners; it’s about delivering the message in a way that sticks with your audience!

4. Advertorials

Advertorials are ads that you see in newspapers, magazines, or websites that promote a particular product. Brands pay publishers to ensure that their advertorials are published. 

5. Press releases

Press releases are official statements released by an entity to communicate public announcements, a new product by a business, changes in a company, etc. Organizations are always on the lookout for good copywriters for PR!

6. Writing headlines

Writing a one-liner might feel like an easy job, but a lot goes into writing a headline that attracts people. If you master the skill of communicating with fewer words, you have many opportunities waiting for you. Brevity is the key here!

Source

7. Brochure and flyer content

A good brochure has to be readable and engaging. It should communicate maximum information but should also be interesting. If you are a good copywriter, you can start writing brochures for one niche and build your client base. Eventually, you’ll end up building thought leadership in the field.

8. Social media content

When was the last time you interacted with a brand on their website? Social media has become the first point of contact between a brand and its target audience. An excellent social media copywriter can help a brand build a strong relationship with its audience!

Source

Top 5 Copywriting Certification Programs

Professional certificates serve as proof of your commitment to a particular profession. A certificate from a reputed institute can increase your credibility as a copywriter. Certifications not only help you develop the required skills but help you land jobs and business opportunities.

If you plan to strengthen your writing abilities and become a professional copywriter with a certificate, here is our pick of the top 5 copywriting certificate programs. 

1. Coursera

Coursera is one of the most popular websites for online courses or MOOCs (Massive Open Online Course). The website offers certifications and online courses in many different disciplines in collaboration with universities and institutions. 

When it comes to copywriting, we recommend The Strategy of Content Marketing offered by UCDAVIS University of California. The course teaches you how to become a good content marketing strategist, which is a skill every copywriter should have. The course is free if you just want to learn, although we recommend you purchase the e-learning certificate as it would be a great addition to your CV!

Here is a link to the course.

Course syllabus

• Week 1: The content marketing ecosystem
• Week 2: The strategic context (7A framework)
• Week 3: Mapping the Journey: Crafting a content marketing strategy
• Week 4: The strategic types of content
• Week 5: Managing your content

Course duration: 5 weeks

Skills you will learn

• Copywriting
• Content marketing
• Writing
• Management

Course highlights

• Flexible deadlines
• Shareable certificate
• 100% online
• Intermediate level
• Approx. 19 hours to complete
• Subtitles available in various languages. The course will be taught in English.

Overall rating: 4.5 stars on Coursera

Student review

2. Udemy

Another popular platform that most of you readers might have heard of is Udemy – online learning and teaching platform that has over 1,83,000 courses to choose from! We recommend ‘The Complete Copywriting Course – Write To Sell Like A Pro’ when it comes to copywriting. The course is tailored for people who intend to make writing a career. So, if you are a copywriter, freelance writer, business owner, content writer, or just someone looking to upskill in the field of writing, this course is for you.

Here is the course link.

Course syllabus

• Bite-sized fundamentals
• The secret to creating a winning plan
• Call to actions
• Formulas
• Headlines in a nutshell
• Welcome to the pocket guide section and how to use it
• Pocket guide to press releases
• Pocket guide to case studies
• Pocket guide to emails
• Pocket guide to web copy

Course duration: 2 hours 58 minutes

Skills you will learn:

• Copywriting
• Sales

Course highlights:

• 3 hours on-demand video
• 6 articles
• 20 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Certificate of completion

Overall rating: 4.6 stars on Udemy

Student review:

3.  Skillshare

Skillshare is an online learning platform for people who want to learn through videos. The platform focuses on building a community of learners, and the lectures focus more on interaction than one-way communication between the teacher and the student. If you like the idea of learning with like-minded people who have the same goal, Skillshare is the platform for you.

We recommend Skillshare’s ‘The Complete Copywriting Course: Writing Every Word Your Business or Brand Needs’.

Here is the course link. 

Course syllabus

• Introduction
• Copywriting vs. content writing, what’s the difference?
• Getting started: outlining your goals, audience, and tone
• All about your brand (the fun part)
• Sizzling social media
• Promotional materials
• Wonderful websites
• Newsworthy newsletters
• FAQs and legal jargon
• 10 copywriting commandments
• Your turn

Course duration: 1 hour 24 minutes

Skills you will learn:

• Copywriting
• Creative writing
• Content marketing
• Online marketing
• Marketing
• Branding
• Business
• Personal branding

Course highlights:

• Beginner level
• 1,419 students
• Hands-on class project

Overall rating on Skillshare:

Student review

4.  Indian Institute of Digital Education (IIDE)

IIDE is a digital education institute based out of Mumbai, India. They have trained over 1,00,000+ students online and offline and are associated with colleges in Mumbai. We recommend their short-term copywriting course, which starts with self-paced video lectures, followed by live sessions. You also have the option of booking a mentor for yourself.

Here is the course link. 

Course syllabus

• Basics of copywriting
• Communication in the digital world
• Copywriting and content writing – a science
• Digital copywriting – elements and formulas
• Marketing appeals that help with digital copywriting
• The copywriter’s process
• Harmony between art and copy
• Social media content creation
• Copywriting tools and copy presentation techniques

Course duration: 3 hours

Skills you will learn

• Copywriting
• Content writing
• Social media content creation

Course highlights

• 3+ hours of video lectures
• Attend lectures via any device
• Access to video lectures for 30 days
• Practice tests & assignments
• Dedicated Q&A support & help

Overall rating: 4.8 stars on the IIDE website

Student review

5.  Henry Harvin Education

Henry Harvin education is an institute based in the USA and India and is present in over 90 countries. Their copywriting course is an excellent start to a successful copywriting career. The course deals with all aspects of copywriting and gets you industry-ready!

Here is the course link.

Course syllabus

• How to research
• Introduction to copywriting
• Writing well
• The objective of a social media post
• Turning passion for writing into a profession
• Writing effective and crisp copies
• Measure the performance of copy
• Soft skills development

Course duration: 16 hours

• Skills you will learn
• · Copywriting
• · Content writing
• Course highlights
• · 100% practical copywriting training
• · 1-year gold membership
• · Attend unlimited batches with multiple trainers
• · Job support + Alumni status
• · Mobile app access to Moodle e-learning portal
• · 100% money-back guarantee

Overall rating: 4.9 stars on Henry Harvin Education website

Student review

Key Takeaways

These were 5 of the best copywriting certification courses, according to us. The programs that we have shared are comprehensive and easy to understand. They can be taken by beginners who have no idea about copywriting and those who want to upskill. 

Here are the main key takeaways from the article:

• Copywriting is the art of delivering a message in a way that catches the reader’s attention. If you are a witty person who comes up with exciting ideas, then copywriting is for you.
• The COVID-19 pandemic has accelerated digital communication between
• brands and their target audience via content. So if you think you have the ability to produce top-notch content, you should make use of the opportunity!
• Learning doesn’t require certification. But, a certificate adds credibility to your profile and attracts a lot of opportunities.
• Today, brands need more copywriters than ever. Hence, the surge in demand.
• You need not be a grammar nazi to be a copywriter. All you need is the ability to use words smartly!

Conclusion

In this article, we gave you a detailed explanation of copywriting and the different opportunities for copywriters. We also gave you a detailed description of 5 of the best copywriting certification programs out there. 

FAQs