The Golden Rules of Paid Content Distribution on Facebook

You can’t rely on organic content distribution on Facebook because the algorithms are tweaked regularly. So, how to do a paid promotion on Facebook?

Working with Facebook paid content distribution has a significant benefit – you gain control over who gets to view your content. This makes it easy to point your content at your target audience to gain maximum conversions. 

While organic publishing on Facebook costs nothing, you’ll never be able to monitor and measure your metrics. Hence, Facebook paid content helps you reach the right audience rather than a general mass.

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Importance of Facebook Paid Content Distribution

There are several reasons why it is important to distribute your content on Facebook. Here are a few:

1. Better interaction with your customers

Allowing your consumers to have their say is a smart move. Give your target audience a voice and the liberty to share their opinions without inhibitions. Such interactions help create loyal online communities that continue interacting and sharing ideas.

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2. More shares

Sharing is crucial as it helps you provide better value to your audience, who appreciate that sharing means caring. Sharing is a great way to amplify the content you created painstakingly. Since you share your content with a targeted audience, they’ll also share it with like-minded friends and family.

3. Easy to measure

Paid content distribution on Facebook allows you to measure your metrics and learn where you lack what. Tracking metrics helps rethink your distribution strategy. You can now experiment as you know which type of content works to your benefit.

Golden Rules for Paid Content Distribution on Facebook

1. Be creative

Be as creative as possible because the more creative your videos and images are, the better the reach. Visual information has a stunning, lasting effect on most people; that’s why adding an image to the content increases the retention capacity by 65%.

2. Brainstorm

The more you brainstorm, the more ideas you generate. Rework your old content to make it as good as new whenever you run short of ideas. Instead of wasting time reinventing the wheel, work on making it spin faster.

3. Foster relationships

The only way to nurture and foster relationships are by providing every user with an unforgettable experience. Research indicates that 67% of consumers become repeat customers because of the impeccable service. Hence, keep your ears open, and keep interacting.

4. Offer solutions

You must understand your customers’ pain points and offer them solutions. Answer your customers’ queries with informative content, which is possible only if you understand their problems by asking engaging questions.

5. Be upfront and honest

Opening up to your target audience is one of the best ways to use Facebook paid content. Ensure your content reflects transparency, integrity, and honesty, and your customers will remain loyal.

Do’s and Don’ts of Paid Content Distribution on Facebook

• Don’t post content featuring a clickbait that invites your audience to ‘tag a friend,’ ‘say yes to agree,’ or even solicits people to either ‘like’ a post or ‘share’ it.
• Your content can be flagged as engagement bait if you instruct your viewers to ‘like,’ ‘share,’ or ‘tag’ a post.
• Do not promote sharing schemes, especially with other pages with many followers.
• Facebook administrators do not like plagiarized content; hence, don’t copy other marketers’ content. Similarly, you cannot compile and post other people’s already-published videos.
• Don’t open ads promising to increase your followers if you are willing to pay. Instead, you can boost your posts or buy ads on Facebook directly.

The Takeaway

Although organic content distribution on Facebook may work, it is a laborious process involving a lot of experimentation. Instead, allocate a budget for paid content distribution on Facebook, and you’ll be surprised at the responses that lead to conversions.

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