How To Write SEO-Friendly Content That People Read?

Table of Contents

• What is SEO-friendly Content Writing?
• Why is SEO Important?
• Best Strategies in Creating SEO -friendly Content
• How to Write SEO-friendly Blog Posts?
• Key Takeaways
• Conclusion
• FAQs

If you are wondering why is creating SEO-friendly content important, or how to write SEO-friendly blog posts, you have come to the right place. SEO-friendly content writers play a vital role in helping a business grow without increasing the marketing budget. When an article or blog has SEO-friendly content, this doesn’t mean that it has to be packed with keywords. Its primary purpose is to enable search engines to find, comprehend, and connect with the content the creator has covered. 

A firm’s website has to be search engine optimized, with solid authority and a good backlink profile. All such factors will help it rank higher, and it will appear on the main page, attracting more clicks and thus more customer engagement. It is quite essential because even if a page has the best content, no one would be able to read it if they do not find it in the first place. 

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What is SEO-friendly Content Writing?

SEO (Search Engine Optimization) writing involves combining excellent copywriting skills with salesmanship. If your page does not have a solid SEO strategy, even the best piece of content would flop, for people would not get to see it. Search Engine Optimization (SEO) writing is the practice of putting important keywords and phrases that are often looked up in your content to make it rank on search engines. Keyword research is perhaps the most crucial part of writing SEO-friendly content. There are a handful of SEO tools like SEMrush, GrowthBar, Ahrefs, Sitechecker, to make searching for keywords, checking the search volume, and doing a competitor analysis much easier. The first step in creating amazing SEO-friendly content is to set realistic goals and formulate content according to the needs of your target audience. Always remember that you are creating content for an audience, and not a search engine. 

Why is SEO Important?

Wondering how to market your brand, create content that your clients love, and answer your boss at one go? You have to master SEO-friendly content writing. If your brand can optimize the relevant SEO keywords and create quality content, focused on their target audience, your brand website would surely rank on search engines. As search engines show relevant results for searches, your target customers are more likely to open the first relevant websites. Higher rankings ensure higher visibility. 

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Long gone are the days when companies stuffed their content with keywords and spammy backlinks. You can no longer create content of poor quality and expect results. In the early 2000s, Google, one of the most popular search engines sought to make quality content available to the public. They changed their algorithms and offered personalized search results. In around 2012, Google changed its policies and forced brands to churn out more relevant content with proper keywords. In recent times, localized SEO searches and mobile search results offer golden opportunities for brands to market their content. There is no better time for your brand to write SEO-friendly content targeted towards your ideal audience. Creating SEO-friendly content is the only way to stay relevant and popularize your brand in today’s time and will continue to be an important aspect of digital marketing in the future.

Best Strategies in Creating SEO-friendly Content

Do you feel that SEO involves some complex science that you haven’t mastered fully yet? Do not fret, for we are here to help. SEO does involve some complex thinking and tailoring content to stay relevant with every Google algorithm revision. However, it is not as hard as it seems. If you know your target audience, have built an ideal content persona, and are willing to put in the effort to write quality content, you are set to succeed. The best part about creating SEO-friendly content is that you do not need a college degree to prove your expertise in SEO. You mostly learn on the go. Once you begin publishing your content, you would know whether it is working by the number of shares, likes, and comments. As you begin to form an idea of what your target audience wants, you will be able to tailor content to their needs. 

Let us list some simple ways to create an effective SEO strategy:

Know the target audience

As mentioned before, it is a no-brainer that the most important aspect of an SEO content strategy is knowing the target audience. If you sell beauty products, you would essentially target those interested in skincare, beauty, and wellness products. You have to step inside the mind of your target audience and figure out what solutions they are looking for. If your products are vegan and cruelty-free, you have to position your product in a way that your brand USP is highlighted. To write SEO-friendly content, you need to understand your customer’s pain points and market your product as the solution to those issues. Another challenge in creating SEO-friendly content is to shorten your main points to fit into the meta description. 

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The focus is on relevance

Since the 2011 Panda algorithm update, Google looks for well-written and valuable content. Whether it is a long-form blog or a landing page, if it is not relevant, Google won’t display it. Even if you manage to fool the search engine, customers would quickly exit your page and possibly avoid it in the future. Your keyword research would supply you with the most relevant keywords. If you can sprinkle them adequately throughout your content and write a detailed piece of content, it will show your expertise. As it gets visits from a number of followers, your well-researched, keyword-ed content piece will strengthen your website authority. 

Improve user experience

Your searcher is specifically looking for something. If they have to struggle to find it on your website, they will most likely exit your page. You have to make your website easy to navigate so that, searchers can easily find your content. The primary purpose of writing SEO-friendly content is to help customers find your content. If your website is attractive with visually appealing content and easy to navigate, you will obviously gain more followers. 

Keep content fresh

Keyword research plays a big role here. You could determine which keywords your competitors are failing to address and create content around those topics. Try to repurpose text content into videos or infographic posts. Post on all social media platforms. However, customize your content according to the user intent of each platform. 

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Optimize video content marketing

Visually appealing content has always been a big win with the audience. In a hyper-digitalized world, people do not have the patience to sit through a boring post. No wonder video content marketing is all the rage right now. 87% of marketers, according to Wyzowl, have said that video content helped them increase their website traffic. It is the perfect time for you to get a design team on board and create visually appealing infographic social media posts and videos. Vanishing content like Instagram Stories and Snapchat streaks are also amazing ways to make your audience eager for your content. Bite-sized content is the most popular form of content, as of 2022. However, it does not mean that long posts are not obsolete. Low-quality, spammy, watery,  long posts went out of trend, and for good reason. Customers want valuable content. If you can provide them in a visually appealing format, your website would show results. Make it SEO-friendly by putting keywords into URLs and image tags.

Post consistently

Maintain a regular posting schedule. Apart from writing SEO-friendly content, you need to make sure that your brand is on top of your consumer’s minds. When we say ‘regularly’, we do not mean spamming their inboxes five times a day. You could post blogs thrice a week, carousel posts four times a week, and vanishing content every day. These are not fixed posting frequencies. You can choose your posting time and frequencies. Most popular brands post often but do not spam their users. You must provide value in every content piece you post. 

How to Write SEO-friendly Blog Posts?

SEO-friendly content makes a business stand out among its competitors. Though doing this is not easy, once a content creator learns it, it would yield amazing results without putting in a lot of extra effort. Here are the ways of creating SEO friendly content:

Including headings and subheadings

To make content more SEO-friendly, include it in headings and subheadings, as they enhance the keyword saturation in the content. Doing this makes the content easily skimmable and thus users feel good to read and comprehend it without losing interest. Such headings and sub-topics with the keywords make the search engine easily identify them while crawling through the website.

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Providing links to the contents which has been created earlier:

If there are external and internal backlinks added, it makes the content more SEO-friendly, and the search engines rank them better. This will enable the target users to get better information about what they are searching for. The search engine also indexes the sites in a better way because of this.

So, it is always recommended to link similar articles in a post. Providing links to notable websites and credible sources enhances the website’s validity as well as helps in gaining the reader’s trust.

Length optimization:

Earlier lengthy content was given priority by search engines but today high-quality content is relevant because this provides the readers with the best answers they are seeking. It is the reason most websites with high traffic do not have a lot of articles that are more than 1500 words.

Writing SEO-friendly content will help a brand get the maximum engagement through a number of reader visits, along with the least bounce rates. A website with good content will have a high conversion rate in the form of subscriptions to newsletters and sign-ups. There are some tools that can be used for optimizing the content, such as Hemmingway editor, Read-Able, Essay Mama, Plagtracker, Keyword Density Checker, SEO Optimization, etc.

The wise use of keywords:

Before curating content, it is important to identify the keywords which need to be incorporated for making it SEO friendly. The keywords have to be used in the title, the main copy, headlines, meta descriptions as well as the ALT tags. There are certain keyword-planning tools such as Ahrefs or SERPSTAT which can be used or else the business can hire an SEO agency to accomplish this.

The content creator must ensure the readability of the content by scattering the keywords throughout the text to make it look natural. This is essential as it is meant for humans and not machines. So the reader should not get the feeling that the content is monotonic and boring. Instead of using the same keywords, their synonyms can also be used for effective outcomes as this helps the writer avoid repetition.

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Image optimization:

It can be done by the use of keywords in the image files and by adding ALT tags. The pictures must be of an optimum size that is clearly visible despite being small so that they do not slow down the page when a reader tries to open it. Besides this, images add a lot of value to a website as people find them much more interesting. Consequently, writing SEO-friendly content on image Alt tags has a significant impact on reducing a website’s bounce rate.

Allowing shareability of the content:

The crucial thing that must be kept in mind before creating content is to know the audience well. This will help the content creator make sure that the users will find the content useful.

Once the SEO-friendly content writers have created the content, they have to make it is shareable. This can be accomplished through the use of social media buttons from websites like ShareThis and AddThis. 

Key Takeaways

• Search Engine Optimization (SEO) includes a broader set of techniques to optimize a website for greater visibility in search engines. The importance of writing SEO-friendly content lies in helping your content rank on search engines. 
• Keywords in SEO are words or phrases which give an idea about the content on your website. Keywords are mainly related to the search queries of people that they use to look for information in a search engine. 
• Keep your target audience in mind while writing SEO-friendly content for your website. Your keywords should answer your user’s search intent and help them find what they are looking for. 
• Using keywords in areas like page titles, meta description, URLs, internal links, image, and video file names and the main body of the content creates a maximum effect and targets your content to searchers. Writing SEO-friendly content helps in helping consumers find your content. 
• To write SEO-friendly blog posts, you need to conduct thorough keyword research. It will help you keep a track of trending keywords, evergreen keywords, and you can also analyze your competitors. 
• Focus on creating relevant SEO-friendly content and fill it with keywords naturally. Do not stuff keywords, as it reduces the readability of your content. If your customers do not like it, they will be less inclined to click on your link when it appears next. 

Conclusion

We cannot emphasize the importance of writing SEO-friendly content on your website in 2022. As the digital world is ever-evolving, new trends are coming in and going out of fashion like calendar dates. Every piece of content has a shelf life. As consent creation has become easier, so has the number of users and brands utilizing these channels to market their content. Small businesses are also competing with bigger brands, by offering more quality and empathy. You need to create SEO-friendly content to promote your product. 

FAQs