8 Important Lessons from The HubSpot Blog

Table of Contents

• What is HubSpot?
• Lessons from The HubSpot Blog
• Key Takeaways
• Conclusion
• FAQs

Blogging is one of the best things to have come out of the Internet. It was founded with the simple idea – anyone should be allowed to share their thoughts and knowledge easily. Millions of blogging websites now rule the Internet on an endless number of topics. People easily get to share their talent and knowledge online and even make great money in the process. 

This is why we are sharing 8 important lessons from the HubSpot blog that you will find definitely useful if you are a marketer, a blogger, a salesperson, or anyone looking for knowledge about these topics.

What is HubSpot?

HubSpot has one of the most popular and important Customer Relationship Management (CRM) resources known to marketers and salespeople around the world. Thousands of businesses rely on HubSpot for its lead management and revenue measurement. Another great thing about HubSpot is its blog that regularly shares powerful content on marketing and sales.

Lessons from The HubSpot Blog

Lesson 1

You must have a professional email address if you wish to take blogging seriously. Professionalism in your email will help you network better and be authentic online. You can read more about it at HubSpot’s How to Create a Professional Email Address. 

Lesson 2

The purpose of marketing is to become the voice of a product. Marketing work entails researching buyer’s personas, understanding customer journeys, sending out surveys, among others. Marketing’s primary goal is to bridge the gap between customers and product developers. You can read more about it at HubSpot’s What is Marketing, and What’s Its Purpose?

Lesson 3

Blogging has an important role to play in marketing. It helps in immensely growing your brand as you can publish your thoughts, development, milestones, significant information for customers, etc. Blogging helps in reaching your target audience and it is one of the easiest things to capitalize on through search engine optimization. You can read more about it at HubSpot’s How to Write a Blog Post: A Step-by-Step Guide. 

Source

Lesson 4

Digital marketing is pivotal if you wish to grow your brand. Almost every other business has a website because having an online presence provides you the opportunity to reach a high number of users. If every business focuses on digital marketing, they can easily expand their target audience. You can read more about it at HubSpot’s The Who, What, Why, & How of Digital Marketing. 

Lesson 5

Email marketing goes a long way in nurturing leads whether they’re cold or actively replying to your conversations. A lot many people still rely on plain, old emails to keep in touch with the company. If you send regular (but not spammy) updates or newsletters through emails, you have a high chance of user retention and lead conversion. Read more about it at HubSpot’s 42 Ideas for Your 2021 Small Business Marketing Strategy.

Lesson 6

A marketing plan helps you in planning better and organizing your strategies which otherwise might be scattered all over the place. A marketing plan is necessary if you wish to drive revenue in a strategic manner. Read more on this at HubSpot’s What is a Marketing Plan & How to Write One [+Examples].

Lesson 7

Creating goals for working from home does wonders. The HubSpot blog advises you to create a to-do list that can help you make a better plan for working from home. This will help you bring more productivity into your life. Read more on this at The Future of Work at HubSpot: How We’re Building a Hybrid Company. 

Lesson 8

It’s better to build organic followers on social media than buying because eventually, you will not be able to see great results. You can read more on this at Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead). 

Key Takeaways

• Hubspot is a well-known CRM.
• Hubspot blog regularly shares powerful content on marketing and sales.
• Email marketing goes a long way in nurturing leads whether they’re cold or actively replying to your conversations.
• Digital marketing is pivotal to growing your brand.
• Blogging helps in immensely growing your brand as you can publish your thoughts, development, milestones, significant information for customers, etc.

Conclusion

We hope these lessons from the HubSpot blog proves useful in gaining some additional knowledge about marketing and sales that can help you scale your business.  

FAQs