Marketing Strategies in India: 5 Successful Campaigns

Every successful business stands on the foundation of sturdy marketing. In a way, marketing can be called the lifeblood of any business, whether big or small. While you may have an amazing product line, top-notch customer services, or even excellent skills across your team, without an effective marketing strategy, your brand will not have a clientele to cater to. Marketing strategies in India have evolved significantly over time. 

There are several Indian brands that have an effective marketing strategy in place, blending the elements of research, strategy, and execution. In this blog, we take a look at some exceptionally well-done marketing strategies in India, and the popular brands associated with them.

5 Best Marketing Strategy Examples in India

Before you delve into planning your next marketing strategy, it is highly advisable to take a quick look at the best marketing strategy examples in India. 

1. Asian Paints

Asian Paints has been the choice of a large majority of Indians when it comes to their homes. The brand has been in the Indian market for more than 70 years and has even expanded to 15 countries across the globe. 

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The paint company has had a series of successful marketing strategies in India, be it its initial mascot Gattu or its catchy tagline, “Har Ghar Kuch Kehta Hai.” The brand has not simply sold paints, but also collaborated with decorators, designers, architects, etc., to closely understand what solution the average Indian customer is looking for when it comes to decorating their homes. The success of Asian Paints’ marketing strategy can be attributed to the fact that it highly resonated with the masses.

2. Fevicol

A popular household name, Fevicol, run by Pidilite Industries, was once just an adhesive brand that later transformed into an almost-catchphrase all of us use frequently.  What adds it to the list of successful marketing strategies in India is its remarkable marketing effort in the form of its initial advertisements in print and on TV. 

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Fevicol has also expanded into the industrial realm with the launch of Fevicol Marine, a waterproof adhesive, and Fevicol Speedx, a synthetic resin adhesive. While Fevicol’s success can be attributed to its monopoly in the adhesive industry, its ingenious advertising campaigns, such as #FevicolKaJod, have also played a huge role in increasing its reach.

3. Nykaa

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Nykaa started as a cosmetic brand challenging the already established global giants in the industry. One of the best marketing strategy examples in India, Nykaa utilizes everything from social media and influencer marketing to seasonal discounts. It has a wide network of influencers, who are the face of the brand and are responsible for forging an authentic connection with Nykaa’s customers. They share the products offered by the brand, in the form of blogs, vlogs, reviews, posts, etc. Nykaa has also added the BeautyBook to its website, which provides top beauty advice.

4. Amul

When discussing the most effective marketing strategies in India, if there’s one name that cannot be missed, it is Amul.

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Amul is popular for its super-creative topical ads, which are a great combination of humor and intelligence. Apart from its expanding product line, Amul takes a creative spin on key current affairs in the country and the world through its interactive content. The Amul Girl is a famous brand mascot and can be seen as a part of many of its print and digital ads. Amul’s viral campaigns and witty one-liners make the brand absolute marketing success. 

5. Shaadi.com

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Another Indian venture that has aced the marketing game is Shaadi.com. With their emotional and fun content, the brand aims at stepping up with the digital age through the use of hashtags and viral campaign ideas. Its #WohEkBaat campaign was a celebration of the brand’s milestone of having crossed six million success stories, and it also connected thousands of individuals with the brand. Shaadi.com has bolstered its presence by being active on social media channels, such as Facebook, Youtube, and Twitter. 

Creativity and quality content are two essential elements of acing the marketing game. There is a lot that can be learned from the above-mentioned successful marketing strategies in India. As a brand, you must constantly update and re-innovate your marketing strategies to stay relevant to the current trends, and the changing tastes and preferences of your customers. 

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