Mobile Push Notifications: What Are They And Their Benefits

Engaging customers to use a mobile app is more difficult than designing one today. Also, once engaged, keeping them hooked time and again is as much of a task. It is easy to send a mobile push notification as part of your mobile marketing strategy, but you first need to identify and attract a target audience.

Mobile push notifications are probably the easiest way to communicate with your target audience because they are extremely effective. They have carved a niche in mobile marketing strategies, with the highest opt-in rate being enjoyed by the finance sector. 

The Airship 2021 Push Notification Benchmark report states that opt-in rates for app push notifications are an average of 60%. 

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What are Mobile Push Notifications?

Mobile push notifications are short messages, often one-time passwords (OTPs) sent to customers. Such push notifications are also used to drive traffic and enhance revenues by getting users back to the mobile app or website.

These mobile app push notifications are generally customized messages meant for a specific user and must be secure. However, a customer has to either sign-up or be okay with receiving alerts before you can send them.

A mobile push notification is more like a text message and can be sent to users even while they are offline. Users may see them at the bottom of the screen, or the top, depending on the configuration of their device.

The Benefits of Mobile Push Notifications

Marketers stand to get several benefits from a mobile Apps notification. Here are some of the primary benefits:

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1. Reaching users at a specific time

Whether an OTP from a cab aggregator, trending stories, or breaking news, they need to be delivered within a precise time framework to be effective. A mobile web push notification does precisely that. No wonder brands use push notifications to announce the launch of a new product by sending personalized messages to their customers.

Another benefit of a mobile app notification is that it can be distributed instantly, helping marketers stand out in the stiff competition in the marketplace. Push notifications are direct (unlike social media notifications) and help marketers build a one-on-one relationship with users.

Furthermore, your customers do not need a technical background or even the internet to receive mobile push notifications. According to a survey, push notifications outweigh email notifications, and they boast a 50% increase in open rates and a 93% increase in retention rates.

2. Engaging users with content

If email notifications are known to be doing well, push notifications are even better because they are direct-to-customer and are opened almost instantly. What’s more, is the content in the notification can be curated to match users’ preferences and behaviors. It is easy to scale push notification campaigns, leading to increased brand awareness, better customer retention, and higher conversion rates.

Marketers send push notifications as reminders to retarget users who left an action incomplete (e.g., shopping cart checkout), sign up for a newsletter or subscription, or agree to start a free trial. Brands also use a mobile push notification to alert their customers about an upcoming event, discounts, or even a forecast on the day’s weather.

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3. Reengaging users to get them back on the website

Most marketers use mobile web push notifications to reengage users to get them back on the website or mobile app. Users appreciate thoughtful reminders, personalized offers, and trending news reaching them through push notifications. Push notifications help marketers get their customers to engage with their content, and that’s probably why some gaming companies prefer to automate push notifications to keep gamers updated on the trending games. Gaming companies can also schedule notifications in advance to reach users in their respective time zones.

As noticed, the content of the push notifications is of utmost importance to engage viewers. Go for professional content writing services for mobile app content, website content writing, or email content writing. 

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4. Increasing revenues

A mobile push notification is not just about driving organic traffic to your website. As a marketer, you can use it as a potent monetization tool to help increase your revenues. It is not surprising that push notifications are guaranteed because users tend to open them the instant they pop up on their screens. It is one of the biggest selling points for marketers. For example, a sportswear company sponsoring an online sports magazine’s push notification to persuade users to try a new product.

The best part is that customers too are cool about receiving push notifications, as is evident from research by Mantis that reports that 75% of the users are okay with push notification ads while browsing.

Push notifications are not meant just for mobile apps; they can be used to engage users from their desktops as well by reaching out through a website. Push notifications present untapped potential for marketers seeking to enhance user engagement and drive revenues. 

Every marketer must consider including push notifications as part of their marketing strategy to build better customer relationships and enhance revenues. You can even automate your push notifications to save time and money.

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