15 Inspiring Quotes from Fast, Cheap and Viral by Aashish Chopra

Table of Contents  

• Introducing Aashish Chopra
• What Aashish Chopra’s Fast, Cheap And Viral Is About 
• 15 Inspirational Quotes 
• The Science Behind Viral Marketing With Aashish Chopra 
• Key Takeaways 
• Conclusion 
• FAQs

Isn’t it true that practically every brand, product, or service aspires to become viral? I believe so. The thought of going viral is appealing as it results in a significant increase in the number of followers. 

However, how do you create such content? Is there a step-by-step process? There most certainly is, and this article is all about delving into Aashish Chopra’s 15 most inspirational quotes about the science of producing “share-worthy” viral content from his book Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget. 

Introducing Aashish Chopra

Aashish Chopra is a marketing genius and viral content marketer, who has won several awards. He is the man behind some of Ixigo’s most memorable advertising campaigns, which he created for just around Rs 1,500, busting the myth that videos require a large sum of money. 

He has been featured in Forbes and is a sought-after expert on viral video marketing. His videos have received 350 million views–one of these was Asia’s most shared branded Facebook post, while another received 40 million views in less than a week.

What Aashish Chopra’s Fast, Cheap And Viral Is About

The ace marketer discusses the secrets behind his success in Fast, Cheap, and Viral, all of which he learned and perfected along the way. It’s an amazing book on viral video marketing and will teach all you need to know about viral content marketing.

Source

His work can serve as the ultimate guide to creating viral success for every learner, entrepreneur, author, marketer, or leader who aspires to reach millions on a small budget.

15 Inspirational Quotes

1. “All the effort put into creating videos, be it a $2 million project with a celebrity production crew or a low-budget video shot on a phone, is gone with one swipe up of the thumb.” 

The most important thing for us to understand is that our content will live in a universe full of chaos, algorithms, and preferences. Consumers must be led on a journey through content that stands out.

2. “Results are never in your hands, but your action and performance is.” 

Because we have no power over ‘viral,’ the attention should be shifted to concentrating on the things we do have control over. Because hoping isn’t a viable tactic. You can get lucky occasionally, but there is a system, a process, and a lot of hard effort that goes into creating viral films.

3.  “Creators don’t make a video go viral – incremental user sharing does.”

The new method of looking at content is by its share-worthiness. You’re wasting time thinking about viral content if it’s not shareable. So, if you want your videos or content to become viral, devote your whole approach to figuring out how to make it shareable first.

4. “Think like a media company.” 

Nowadays, every business aspires to be a media firm. Companies need all their users and audience onboard. Therefore, they must offer them a reason to share and comment on videos they have published. This eliminates the company’s reliance on outside agencies.

5. “Get over yourself.” 

We get infatuated with ‘us’ as companies or marketers–our gleaming product and our fantastic services. The harsh fact is that no one cares about us. You must understand that your goods or services are not about you, but about your customers.

6. “It’s not about the views.” 

Everyone is fixated on the number of views a video receives. The truth is, views can be purchased. It’s actually the engagement that you must earn. You need to have a user base that eagerly awaits the release of your next piece of content.

7. “Content first, branding next. The content must not be about your products or services, but about the people who would use those products or services.” 

Your brand serves as a bridge for content, information, and ideas to flow through. If you keep worrying about your brand, you’ll miss out on the users who are your content’s customers.

8. “Nobody gives a f**k about you. It’s about your users, their pain points, and their well-being. If through content, we can create a meaningful impact in their lives, we’d have evangelists on our side and not just customers.” 

To simplify the process of developing ideas for shareable content, Aashish Chopra talks about filters that all of his ideas go through before he chooses one. IUCTC is a useful acronym that stands for: 

I: Inspirational content

U: Useful content

C: Celebrating their Life

T: Topical content
C: Changing the World

9. “Newsjacking = Breaking news + Your brand DNA” 

When done correctly, content has the ability to proliferate quickly. A breaking news item or a worldwide trend is like a fast-moving river, and your content will move farther than you could ever anticipate if it fits with the river’s currents.

10. “First impressions matter” 

The initial impression is a make-or-break aspect for any type of content. It may either enhance the message and ensure it receives a lot of attention, or it can destroy it completely.

11. “Thumbnail before thumbs up!” 

The thumbnail picture is the first impression your video makes on the audience. Creating a great thumbnail picture should be the top focus throughout the whole video-producing process. It’s similar to creating a book cover; it must entice a reader to pick it up in a bookshop, where every other title is fighting for the reader’s attention.

12. “Content must come to the point really fast.” 

No one has the time to wait, so just get right to the point. Invest time in constructing the opening three-six seconds of the video.

13. “Size does matter: Short is king” 

The short format is the apparent victor among the various video content types. Short-form films are snacks we eat throughout the day, just the way a snack is consumed between meals.

14. “It’s for a tiny screen!” 

When making videos, keep in mind that everyone is watching them on their phones. It’s for that little screen that we’re making stuff for. A tiny four- to six-inch screen, not for the TV or movie theatre.

15. “Gone are the days of bombarding customers’ eyeballs and expecting results. The game today is about reaching their hearts and getting authentic engagement.” 

Your brand becomes a platform for meaningful conversations about your line of business–about consumer concerns, difficulties, and pain points. The objective is to remain relevant in the lives of users.

The Science Behind Viral Marketing With Aashish Chopra

The number of times our content is shared is a good indicator of its performance. It’s not about views, likes, and comments. However, the best marketing tip you can believe in is: “Create share-worthy material,” as Aashish Chopra says. That’s all there is to it. No groundbreaking discoveries, just put thought and consideration into your content.

Key Takeaways

• Create something worth sharing. The audience will do the rest of the work by promoting and sharing it for you.
• You must participate in social media conversations as a business, startup, or brand since that is where your target audience is.
• Build content as if it were a selfie–the activity that is taking place must be front and centre, and any viewer must be able to understand it. 
• The storytelling in the video is a major element, even if the video is only a few seconds-long.

Conclusion

Aashish Chopra’s Fast, Cheap and Viral is a super-guide to viral video marketing that answers all your questions, including: 

• How to stand out amid a flood of content  
• How to grow and engage your audience
• Why does the storyline outperform lavish production budgets 
• How to create a distinctive brand of your own

The book is a complete yet super-casual read for all aspiring marketers. The quotes in the book are some of the best marketing tips out there, keeping in mind the Indian audience.

FAQs