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Pepper vs Conductor: A Detailed Guide

Here’s a summary and comparison between Pepper and Conductor based on content marketing features.

Features

Keyword Research

Yes, recommends keyword opportunities using Google SERP, AI, and competitor data.

Yes, recommends Broad match & phrase-match terms with audience insights.

Topic Research

Yes, recommends content categories & topics mapped with primary and secondary keywords using AI and competitor data.

Not present

Competitor Insights

Not Present, just tells top-ranking domains for every keyword.

Yes, identifies top traffic-driving pages, keywords, and recent gains-losses.

Position tracking

Yes, tracks the ranks of all keywords automatically via GSC integration.

Yes, tracks the ranks of only the entered keywords via Google, Amazon, and YouTube.

Social and Paid Search Terms

Not Present

Yes, recommends similar social and paid search keywords with their metadata.

Backlink Analysis

Not Present

SEO Guidelines

Yes, shows advanced content intelligence at the topic level including outline, keywords and terms, content length, readability, no. of headings, and FAQs.

Yes, gives suggestions for terms, content length, readability, and meta tags for an entered topic.

Content Editor

Yes, provides a full-blown content editor to write optimized content with an SEO and AI writing assistant and real-time SEO content grading.

Not Present

AI Writing Assistant

Yes, has a native AI writing assistant with pre-set prompts and quick actions custom-trained at the company level.

Not Present

Grammar and Plagiarism

Yes, there is an in-built grammar checker via Grammarly and a plagiarism checker via Copyscape.

Not Present

Workflows and Collaboration

Yes, it natively supports status, assignee, and workflows for task management.

Supports integration with Project Management tools.

CMS integrations

Yes, can integrate with any CMS with Webhooks support.

Yes, provides CMS integration with Live Editing support.

Editorial Calendar

Not Present

Website Content Audit

Yes, automatically identifies webpages with higher traffic potential using historical traffic data through GA/GSC integration.

Manually select pages to refresh based on traffic data.

Content Gap Report

Yes, provides a step-by-step guide to optimize content based on content from top-performing pages.

Yes, provides step by step guide to optimize content based on content from top-performing pages.

Performance metrics

Yes, provides organic content value (in dollars), traffic, users, top-ranking keywords, and pages with optimization insights.

Yes, provides traffic, users, top-ranking keywords & pages with other metrics along with the ability to create custom reports.

Guided start

Offers a free training program as part of the onboarding process with a library of detailed help articles, use case guides, and tutorial videos.

Offers an intensive training and onboarding program with a tutorial video library.

Content solutions

Marketplace with 100,000+ industry experts to create various content types on demand.

Collaborates with a select few agencies for SEO content creation.

Sample access

Yes

Not available to SMBs

Cost overview

Starts at $20,000

Starts at $40,000

The future of marketing is Human + AI

Custom-trained AI writing assistant

Get personalized content that aligns with your brand’s tone and voice with our AI assistant.

SEO Content suite

Get an AI-powered content creation suite that helps you with everything from ideation to analytics.

Task and workflow management

Get a 360° view of your team with task and workflow management capabilities on the platform.

Is Pepper the right platform for you?

Pepper is the ideal platform for you if:

You're a marketer in a growing mid-size or enterprise organization aiming to boost revenue through content marketing.
Web search as a channel is a key focus for you.
You're keen on incorporating AI into your content marketing to enhance efficiency and scalability.

Consider exploring other tools if: