Roundtable
How Full Funnel Content Marketing is Changing in B2B Enterprises

Join us for an enlightening roundtable discussion with Chief Marketing Officers (CMOs) and Marketing Leaders as we explore the transformative journey of marketing from traditional strategies to cutting-edge AI-driven approaches.

Date
13 November 2024, Wednesday
Time
18:30 - 21:30 PM IST
Duration
~ 120 mins (approx)
Event Has
Ended

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Host
Anirudh Singla
Co-founder and CEO

About Session

Join us for an enlightening roundtable discussion with Chief Marketing Officers (CMOs) and Marketing Leaders as we explore the transformative journey of marketing from traditional strategies to cutting-edge AI-driven approaches.

In today’s rapidly evolving digital landscape, the we stand at the forefront of some of the most innovative marketing transformations. This exclusive session brings together top marketing leaders who are reshaping the face of content marketing.

Key Takeaways

  • Evolution of Marketing Strategies: Explore the shift from traditional marketing methods to digital and AI-driven strategies, highlighting the major changes in how brands engage with their audiences.

  • AI in Content Marketing: Discuss the role of AI in content creation, personalization, and distribution. How AI tools are enhancing efficiency, accuracy, and scalability in content marketing efforts.

  • Data-Driven Decision Making: The importance of leveraging data analytics to inform marketing strategies, measure performance, and optimize campaigns in real-time.

  • Personalization at Scale: How AI enables personalized customer experiences at scale, and the impact this has on customer engagement and brand loyalty.

  • Challenges and Opportunities: Address the challenges marketers face in integrating AI into their strategies, including data privacy concerns, technology adoption, and balancing creativity with automation.

  • Future Trends in Marketing: Insights into the future of marketing, focusing on emerging technologies like generative AI, machine learning, and predictive analytics, and how these will shape the next generation of marketing.

  • Case Studies and Success Stories: Share real-world examples of brands that have successfully transitioned to AI-driven marketing approaches, discussing the outcomes and lessons learned.

Venue

Taj MG Road, Bengaluru
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