Explore the evolving brand-agency relationship as brands consider building in-house creative and content teams. This session examines the pros and cons of shifting away from traditional agencies, including cost efficiency, creative control, and the impact of AI on marketing strategies.
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About Session
Explore the evolving brand-agency relationship as brands consider building in-house creative and content teams. This session examines the pros and cons of shifting away from traditional agencies, including cost efficiency, creative control, and the impact of AI on marketing strategies.
Key Takeaways
Pros and cons of building in-house creative: Explore the advantages of in-house creative teams, including cost efficiency and creative control, versus the flexibility, specialization, and external perspective offered by traditional agencies.
Future trends in the brand-agency relationship: Discover emerging trends in the brand-agency relationship, such as increased in-house capabilities, hybrid collaboration models, AI-driven content creation, and the evolving role of agencies as strategic partners.
Extensive Networking Opportunities: Meet and connect with fellow marketing leaders, AI aficionados, and industry experts. Expand your professional network, explore potential collaborations, and engage in conversations about the latest industry developments.
Venue
Gallery
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