Everything is designed. Few things are designed well

In 2022, global digital ad spend is expected to cross the $600 billion mark globally.

And yet, are your ad designs not attracting the eyeballs you hoped for?

All that hard work and effort will go in vain unless it’s backed by a jaw-dropping design. Understanding the basics of ad design will help you:

• add life to your message

• communicate better

• effectively drive conversions

The journey of a thousand miles begins with a single step. So, it's time to go back to the basics and understand the why, how, and what of digital ad design.

This guide will go in-depth about ad designs that work well on Facebook, Instagram, Amazon, Pinterest, YouTube, and other key emerging channels.

Pepper’s Digital Ad Design Guide

Digital advertising has grown massively in the past decade. In fact, by ​​2026, for every dollar spent on ads, nearly 74 cents will be on digital ads. So if you’re not mastering digital ad design, you’re sure to be left behind. In this guide, you will learn what works and what doesn’t with the help of real-life examples from popular brands. This short guide features:

• Different advertising design styles and trends

• Do’s and don’ts of digital ad design

• Different ad design sizes for each social media platform

• Best practices to successfully create digital ad designs